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Syllabus and Modules

CIM Level 6 Diploma in Professional Marketing (2014)
 

The CIM Level 6 Diploma in Professional Marketing is replacing the CIM Level 6 Professional Diploma in Marketing (please see transition arrangements later in this publication).

The aim of the CIM Level 6 Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.

Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Successful completion of the CIM Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.

To achieve the CIM Level 6 Diploma in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required.

The qualification has been structured to reflect the need for a flexible and bite- size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.




Who’s it for?

The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.


Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing
  • Foundation Degree in Business with Marketing
  • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits with Master's degrees)
  • Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6

(A sound knowledge of English is required as assessments and lectures will be conducted in English)


The Modular Pathway

The Level 6 qualification is designed with flexibility as there are options to complete a whole qualification or simply an award.

If studied for the completion of a whole qualification, depending on which elective module is chosen, the qualification is titled as follows:

  Strategic Marketing + Mastering Metrics + Driving Innovation = CIM Level 6 Diploma in Professional Marketing (Driving Innovation)
  Strategic Marketing + Mastering Metrics + Digital Strategy = CIM Level 6 Diploma in Professional Marketing (Digital Strategy)


Completing ONE module

If studied as standalone, an individual award can be achieved. These will be titled as follows:

  Strategic Marketing = CIM Level 6 Award in Strategic Marketing
  Mastering Metrics = CIM Level 6 Award in Mastering Metrics
  Driving Innovation = CIM Level 6 Award in Driving Innovation
  Digital Strategy = CIM Level 6 Award in Digital Strategy


How it’s Assessed

Strategic Marketing – external assessment: an examination comprising extended answer test in a three-hour controlled assessment. Preparatory work will be required for this examination.

Mastering Metrics – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.

Driving Innovation – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.

Digital Strategy – external assessment: a three-part portfolio comprising research, plan and report.


How it’s Graded

Grading will be applied to each module as well as to the overall qualification.

Distinction (D) 70-100
Merit (M) 60-69
Pass (P) 50-59
Fail (F) 0-49

The calculation of the overall qualification grade will be carried out based on an aggregate score of 3 modules out of 300. The following table outlines the marks required to secure the overall grade. The qualification certificate will contain the overall grade only (no percentage mark).

Grades acknowledged on overall certificate Total marks required across three modules
Distinction 210 and above
Merit Between 180 and 209
Pass Between 150 and 179
 
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