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Syllabus and Modules

CIM Level 4 Certificate in Professional Marketing (2014)
 

The Level 4 Certificate in Professional Marketing has been developed following extensive global employer-led research including small business, international organizations and numerous marketers across a range of marketing and business function.

To achieve the CIM Level 4 Certificate in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required.

The Modular Pathway qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.




Who’s it for?

The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.


Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Introductory Certificate in Marketing qualification any relevant Level 3 qualification
  • UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4

(A sound knowledge of English is required as assessments and lectures will be conducted in English)


The Modular Pathway

The Level 4 qualification is designed with flexibility as there are options to complete a whole qualification or simply an award.

If studied for the completion of a whole qualification, depending on which elective module is chosen, the qualification is titled as follows:

  Marketing + Integrated Communications + Customer Experience = CIM Level 4 Certificate in Professional Marketing (Customer Experience)
  Marketing + Integrated Communications + Digital Marketing = CIM Level 4 Certificate in Professional Marketing (Digital Marketing)


Completing ONE module

If studied as standalone, an individual award can be achieved. These will be titled as follows:

  Marketing = CIM Level 4 Award in Marketing
  Integrated Communications = CIM Level 4 Award in Integrated Communications
  Customer Experience = CIM Level 4 Award in Customer Experience
  Digital Marketing = CIM Level 4 Award in Digital Marketing


How it’s Assessed

Marketing – external assessment: an examination comprising 50 multiple-choice questions in a two-hour controlled assessment.

Integrated Communications – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.

Customer Experience – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.

Digital Marketing – external assessment: a three-part portfolio comprising research, plan and report.


How it’s Graded

Grading will be applied to each module as well as to the overall qualification.

Distinction (D) 70-100
Merit (M) 60-69
Pass (P) 50-59
Fail (F) 0-49

The calculation of the overall qualification grade will be carried out based on an aggregate score of 3 modules out of 300. The following table outlines the marks required to secure the overall grade. The qualification certificate will contain the overall grade only (no percentage mark).

Grades acknowledged on overall certificate Total marks required across three modules
Distinction 210 and above
Merit Between 180 and 209
Pass Between 150 and 179
 
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